Nebraska Takes Center Stage Promoting Beef in International Markets

Showcasing Nebraska Beef in Mexico
Rosemary Anderson, a rancher from Whitman, NE, was among a select group of U.S. beef, pork, corn, and soybean producers who attended Expo Carnes in Monterrey, Nuevo Leon, Mexico. The event, which was the largest meat industry gathering in Mexico, provided an opportunity to engage with importers, purveyors, and consumers eager to explore the advantages of American beef. 

"It was truly a privilege to represent Nebraska at Expo Carnes," Anderson said. "The event featured our team participating in the USMEF Grilling Academy and interacting with importers and purveyors seeking American beef." 

As part of the U.S. Meat Export Federation (USMEF) Market Expo Team, Anderson also visited various retail locations, from open-air markets to high-end grocery stores, witnessing firsthand the impact of U.S. beef marketing efforts. The Nebraska Beef Council logo was prominently displayed, reinforcing the state's reputation as a leading exporter of high-quality beef. In 2024 alone, Nebraska exported over $208 million worth of beef to Mexico, a testament to the enduring strength of trade relationships despite market fluctuations. 

Strengthening Ties in Europe
In November of 2024, Nebraska Beef Council Board Member Jim Ramm joined the Nebraska Governor’s Trade Mission to the Czech Republic and Germany, where he actively promoted Nebraska beef on a global stage. The mission aimed to bolster agricultural and trade relationships, with a strong emphasis on showcasing Nebraska’s premium corn-fed beef. 

The journey began in Prague, Czech Republic, where Ramm attended a reception at the U.S. Ambassador’s residence and participated in a roundtable discussion with Czech leaders in manufacturing, agriculture, and academia. He highlighted Nebraska’s commitment to animal welfare and sustainable farming practices. 

A visit to a Czech farm provided a unique opportunity to compare beef production methods, as Ramm engaged in discussions about the superior marbling and tenderness of U.S. beef. He noted that while European consumers primarily consume grass-fed beef, there was a strong appreciation for the high-quality cuts U.S. beef offers. 

The trade mission continued to Germany, where Nebraska had a significant presence at the EuroTier trade show. Nebraska Governor Jim Pillen delivered the keynote address, and Ramm connected with European stakeholders eager to import top-tier American beef. 

“They love our high-end cuts and don’t mind the price—they just want it on their tables,” Ramm said. 

A Taste of Nebraska Abroad
Beyond trade discussions and exhibitions, beef from Nebraska made a lasting impression in European fine dining. In Prague and Hanover, restaurants proudly served Nebraska corn-fed steaks, impressing attendees with their exceptional flavor and tenderness. Conversations with chefs and patrons further underscored the demand for premium American beef, with some expressing interest in visiting Nebraska to gain deeper insights into its beef production practices. 

A Growing Global Demand
Nebraska’s recent marketing efforts in Mexico and Europe highlight the increasing demand for high-quality American beef. As Anderson and Ramm’s experiences illustrate, Nebraska beef is not only competing but thriving in international markets, thanks to its exceptional quality and the dedicated efforts of its producers and trade representatives. 

“The demand for our beef is strong, especially for the higher-end cuts,” said Ramm. “It’s a testament to the quality of our products and the care we put into raising our cattle.” 

With global trade opportunities expanding, Nebraska’s beef industry is poised for continued success, ensuring that premium beef remains a staple on dinner tables worldwide.