Harms Takes Over LEAD Program Director Position
Kurtis Harms, Director of the Nebraska LEAD Program since June 2024, brings a dynamic background in agricultural communications and leadership to the role. Growing up in Dodge, Nebraska, Harms developed a passion for agriculture through his involvement in 4-H.
His journey in agricultural journalism began at the University of Nebraska–Lincoln, where he combined his interests in media and agriculture through the weekly television program Market Journal, where he worked through college until 2017.
“I loved working on Market Journal and expanding the show's reach, especially internationally, to provide Nebraska producers with a global perspective,” said Harms.
Harms went on to serve as the Director of Communications for the Nebraska Corn Board, where he honed his skills in media relations, educational outreach and trade promotion. He also spent two years working as the marketing director for a company out of Columbus that focuses on swine genetics. His combination of these roles prepared him to take over LEAD, where he aims to shape future agricultural leaders with a broad understanding of both local and global agriculture.
“It’s about connecting fellows to the bigger picture,” said Harms. “Once you’ve seen agriculture in other parts of the world, you understand better how Nebraska fits into the global market.”
Now leading LEAD, Harms oversees a rigorous program of seminars and international experiences that offer fellows insight into agricultural practices worldwide.
“LEAD 42 is going to Poland, Hungary and Romania next year,” Harms shares. “Where they’ll explore these countries' agricultural strengths and their roles as trading partners. It’s an immersive experience designed to spark ideas that fellows can bring back to Nebraska.”
Harms’ responsibilities also include fostering relationships with industry benefactors to ensure the program’s quality and accessibility. He says that his vision for LEAD is centered on continual evolution to meet participants' changing needs.
“LEAD is about more than just Nebraska,” he says. “We’re preparing men and women for effective leadership on a broad scale, supporting all sectors of agriculture. It’s an incredible privilege to be a part of that.”
The program is now accepting applications for LEAD Class 44. Applications will be open through June 15.
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The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee the beef checkoff in Nebraska and checkoff-funded programs. Programs for marketing and promotion are funded by the $1/head beef checkoff.
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